srm communications
creative storytelling for people who love nature
storytelling is in our nature
storytelling is in our nature
Mission
SRM Communications a London-based strategic communications consultancy created to tell nature-positive stories.
We partner with NGOs, small businesses, and policymakers, to help them shed outgrown, jargon-heavy messaging and evolve into storytelling that inspires, informs, and initiates transformational change.
As humans, storytelling is not only in our nature: it is our superpower.
It is our mission to use storytelling to connect people with their environment and rescue the biodiversity we depend on.
Our Niche
SCIENTIFIC STORYTELLING
Natural Capital & Environmental Markets: Translating ecosystem valuation, biodiversity metrics, and NbS research into executive briefs, policy papers, and investor decks.
Systems Change & Circular Economy: Framing complex concepts—such as sustainable land management, materials science, and circular economy models—for non-technical audiences.
STRATEGIC NARRATIVES & DIGITAL ENGAGEMENT
Message Architectures: Developing core brand narratives, voice guidelines, and institutional messaging frameworks.
Executive Thought Leadership: Ghostwriting op-eds, keynote addresses, and high-level briefing memos for sustainability leaders and trustees.
Campaign Strategy: Designing end-to-end communication runways for major report releases, advocacy milestones, and net-positive launches.
Channel Growth & Authority: Structuring multi-channel distribution strategies across LinkedIn, video platforms, and newsletters to build owned-channel authority.
Community Storytelling: Designing campaign toolkits and local engagement content that showcase regional restoration projects and build public participation.
TRAINING & WORKSHOPS
Nature-Positive Storytelling Workshops with your organization
Economic Storytelling training for organizations working to integrate nature into economic systems or use natural capital valuation to build a case for investment
About
Sam is an Australian-American artist working at the intersection of psychology and nature conservation. She is here to elevate the solution stories of positive human impact on nature, and to help generate a more equitable, healthy future for all life on earth (humans included).
As a communications consultant and editorial strategist with over a decade of experience operating at the intersection of environmental conservation, behavioral science, and systemic change, Sam translates complex ecological/economic research into accessible, high-impact narratives for global networks of conservation practitioners, decision-makers, and institutions. She is an expert in content creation (written & visual) and a strong background in theatre production makes her an incredible manager of editorial workflows. She is deeply personally committed to the advancement of evidence-based policy through inclusive scientific communications, art, and design.
Reach out to us if you'd like to work together!
SRM helped teach people about the economic benefits of healthy ecosystems with the team at Conservation Strategy Fund (CSF). We led a strategic narrative update, logo re-brand, and increased their social media following by more than 800%.
In late 2025, we designed a strategic narrative for the Nature Positive Landscapes Initiative before its launch as a powerful framework for large-scale ecosystem restoration led by high-impact land-use industries (such as mining). Check out the website we built here.
Work Examples
Sam Meyers
Recent Work
Get in touch, let’s make a difference!
Chat with me about all things nature-related, and we can build a compelling story together.
Disclaimer
All works mentioned or displayed on this site are the property of my clients and are featured here with their permission.